Matthew Chung

With brands getting less organic reach through Facebook and other social sites sure to follow, figuring out where millennials are spending their time is becoming even more crucial for marketers.

Facebook, for the record, is still king among the youth crowd, according to data from the 2014 POME annual report, the largest youth marketing study in Canada and a syndicated research property of Toronto’s Intercept Group, a millennial and youth marketing agency. But not all millennials are alike, with the younger demo preferring quicker media consumption, according to the survey of 2,000 Canadians ages 13 to 29 conducted during May and June.

Here’s the rankings and a quick breakdown of some of the data by Intercept Group.

Read more: http://strategyonline.ca/2014/08/07/facebook-still-king-of-social/#ixzz39iwztISz